Fairmont Innovation Lab

584 Columbia Rd, Boston, MA 02125

Increasing Sales Through Marketing
Is posting on Facebook a good way to increase sales? Will a newspaper ad attract new customers? There’s no one-size-fits-all answer, but having a marketing plan helps ensure that the time and/or money you invest in marketing gets the results you seek.
This workshop will walk you through the steps of creating a basic plan to match your marketing with your goals. While primarily focused on brick-and-mortar businesses, entrepreneurs of all sizes can apply this approach to jump-start their marketing plan.
Presenter Myrna Greenfield of Good Egg Marketing is a seasoned business coach and marketer who works with start-ups and solopreneurs as well as established small businesses. She’s an adviser with the City of Boston’s On Site Business Assistance program.
This event is being hosted by The City of Boston’s Office of Business Development, Boston Main Streets, and the Women Entrpepreneurs Boston (WE BOS) program.