Using Content Marketing to Attract, Retain and Grow Your Audience
In this content-rich media world we now live in, it’s more important than ever for companies to create their own content and share it to relevant sources and influencers; this is how you deliver your message, reach your target customers, share your unique offerings and POV, and improve your search results. Content is how you control your message.
In this lunch-n-learn, we’ll cover how to create a content strategy to reach the right stakeholders at the right time. How to map your content strategy to the buying cycle, and how to create a blueprint for content distribution through multiple channels (website, blog, direct marketing, sales materials, media relations, social media, etc.) so that you are always delivering the right content, at the right time, on the right channel.
This session will be led by Liz O’Donnell, author, blogger, speaker and general manager of Double Forte Marketing & PR.